It’s Time to Change Your View of Volunteers
The subject of volunteers in the non-profit fundraising, marketing, and communication sector has been an interesting and troubling journey over my last 45+ years of doing this work. Interesting in that there has been a huge volume of volunteer talent that has been...
What is the ‘Yes’?
What is the ‘yes’ your donor can offer? I recently listened to a Life Kit segment on NPR’s All Things Considered program on the topic of tips for lending money to friends and family. The hot take was, don’t. It can complicate relationships. Well, yes. The...
It’s a Trend: Donors Are Giving Less!
It’s the classic “sky is falling” drama. A report comes out stating that giving was down, in total, over the previous period. And most people jump on board and put the headline as THE reason their revenue is down. And then we are done. There is nothing more to say....
Question of the Month: How do you get donors to engage?
We get this question from major gift officers all the time: “How do I get a donor to talk to me?” At any given time, our staff at Veritus is working with over 200 mid-level and major gift officers, so we’re always learning and exploring new ways to connect with...
Don’t Revert to the Old Way of Fundraising! Stay the Course.
Change is hard. But even harder is not regressing back to the old ways after change has been made. In college, I studied history. And, if you just look at the history of the U.S., whenever there is a big shift or change (take the civil rights movement, for example),...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
