The Confusion Around Marketing, Communications, and Fundraising Functions

The Confusion Around Marketing, Communications, and Fundraising Functions

It’s budget time. And the debates begin. How much budget to allocate for fundraising? How much for communications? How much for marketing? And those debates migrate to who owns each of the functions. One non-profit leader believes that it all belongs together, and...
No Program Information, No Program Money

No Program Information, No Program Money

“Do you want the money?” the frontline fundraiser said to the program person. “Do you want more money to continue your program?” she clarified with additional emphasis and urgency. And when the program person wagged his head in agreement, she added: “Then give me the...
When Your ROI Doesn’t Show the Big Picture

When Your ROI Doesn’t Show the Big Picture

There are far too many non-profit leaders who are obsessed with having a high return on investment (ROI) – so they don’t take any risks, don’t support their staff, fail to properly invest in their major gift pipeline and ultimately don’t grow as an organization....