Measuring MGO Performance
If there is one thing Jeff and I just love, it’s knowing how major gifts programs work. This probably comes out of our background in direct marketing where we measured everything. There is a cost revenue metric attached to most every direct marketing activity, and we...
What Happened in the First Quarter of 2018?
Whether you are in the first quarter of the new year, the third quarter of your fiscal year or somewhere in between, Richard and I believe it’s always good at the beginning of April to assess caseload performance against what you expected over the first three months...
Time to Check Your Focus
Once every month, I look at all my activities for the last 30 days to see how they align to my longer-term objectives. So, for you as a MGO, one of your objectives might be to increase the number of meaningful connections you make with your caseload donors. When you...
Here’s What to Do in January
Back in November I wrote about what you should be doing in December to finish strong. I really hope it’s going well. Today, I want to suggest what you can do in January that will set the stage for an incredible 2018. Your theme for January should be about evaluation....
Leaders Need to Know How to Evaluate a Major Gifts Program
#5 in the series: Five Things Leaders Need to Know about Major Gifts The CEO looked me square in the eyes and said, “We need to have major gift representation in most of the major markets in the United States. Plus I think there is revenue in Europe. So putting...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
