The Economic Reality of Major Gifts
“We need more money. That’s why we’re starting a major gift program.” This is how many leaders think the economy of a major gifts program works. They decide to do it and – BAM! – the money starts to flow in immediately. Because they think that way, it sets up an...
Why Donors Are Giving Less
It’s a fact: here in the United States donors are giving less. And Jeff and I suspect that this is happening in other countries as well. There is one major reason for this… but first, the facts and the research. In a December 27, 2016 article in The Atlantic, Alexia...
Should MGOs ‘Do’ Planned Giving?
Jeff and I are often asked if MGOs should be engaged in planned giving work. Without taking even a second to reply, we say NO. And here’s why. The MGO does not have the time. If you have a fully qualified caseload of donors, you do not have time to do ANYTHING but...
The Economics of a Mature Caseload
#4 in the series How a Caseload Grows Over Time “Aren’t you just moving old money around?” the finance person asked, as he sought comfort that the major gift program was really working. So I stated the “case” for major gifts once again, like I have done hundreds of...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
