How to Create an Accurate Major Gift Revenue Forecast
First in a series: Creating Forecasts and Budget for Major Gifts Creating a realistic and fair budget for major gifts isn’t difficult IF you know the elements and the principles. And by fair, I mean fair to the MGO and the organization. But it’s in knowing the...
Need Cash Now? Start a Planned Giving Program
Most non-profit leaders are reluctant to start a planned giving program because they don’t see the immediate value. The thinking is, “Why should I create a program that won’t benefit the organization for another 10-15 years? I mean, I’m not even going to be here that...
You Are NOT Aware of the Hidden Money in Your Database
I don’t know one non-profit that couldn’t use more net revenue. Yet, in hundreds of thousands of organizations, potential net revenue sits in databases and never gets realized. Yes, it’s sitting there from donors waiting to be asked for it, yet you do nothing about...
How to Answer the “Where’s the Money?” Question
Where’s the money? Jeff and I, and our front-line managers, are constantly asked that question. “When are we going to see those large returns from the investment we’re making in major gifts?” Our answer, depending on the circumstances, is in two to three, maybe four...
12 Reasons Your Major Gift Program Isn’t Producing Enough Net Revenue
MGO return on investment (ROI) is a big topic these days, with leaders and managers asking what level of return they should expect from their MGO, and why some MGOs consistently have a low ROI. These are reasonable questions. A MGO does have to deliver net revenue to...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
