Question of the Month: What’s an Acceptable ROI for a Major Gifts Program?
People don’t talk enough about what an acceptable ROI is for a major gifts program. Often, leaders don’t know what is reasonable to expect or how to measure an accurate ROI for their fundraising programs. For major gifts, the ROI is largely impacted by...
How To Get Buy-in for Planned Giving In Your Organization
Getting buy-in for planned giving requires you to help the decision makers at your non-profit to understand the economics of planned giving. Because when they don’t understand the economics, they can’t see the millions of dollars they are losing. To us at Veritus,...
Don’t Let the COVID Bump Distract You
Lately, there has been a lot of handwringing from non-profit leadership, if you read the non-profit press. Everyone is anticipating a drop in giving from donors who gave more during the height of COVID in 2020 and into the first quarter of 2021. The latest reports,...
How to Address a Year-End Shortfall
There’s no doubt about it. The fourth quarter of the calendar year is when a lot of your revenue comes in. And that’s good news and bad news. The bad news is that if you miss your revenue projections for this time of year, it is usually too late to do anything about...
What Return Should I Expect in Major Gifts?
Third in a Series: Creating Major Gift Forecasts and Budgets For anyone starting (or revitalizing) a major gifts program, one of the biggest obstacles will be figuring out how much you can (and should) spend on the program. Well, here is how we think about it, and...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
