Veritus Client Corner: When Fundraising Becomes More Than Just a Job
“From that time on, for me it became all about the mission.” Sue Swan, National Chief Development Officer, American Lung Association Sue Swan, now the National Chief Development Officer at the American Lung Association, had been working for several years as a...
Four Things That All Donors Want
What donors want is rather simple. In truth, it boils down to our own core wants. If you can meet these wants, you’ll be surprised to see how much more impactful your donor relationships will become. In my experience, I’ve found that there are four things that all...
21 Inconceivable Things Non-Profits Do That Hurt Donor Relationships
“Why are fundraisers still doing this?!” This is something that Richard and I regularly say to one another as we hear of another example of the inconceivable things that non-profits do that hurt their relationships with donors. Now, of course these are not...
How to View and Think About A Non-Profit Donor
This post is part-two in a two-part series titled “You Don’t Know Your Donors” I had an interesting discussion the other day. Someone asked me: “What is a donor?” It was an intriguing question. What is a donor? Well, by definition, a non-profit donor is someone who...
Why Your Non-Profit Is Missing the Mark
I recently received an email from a VP of Development from a fairly large organization. She’s struggling with the leadership at her non-profit. In that email, she asked us this question: “How do I get our executive leadership to care for our staff and our donors? The...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
