How Can YOU Keep the Donor Pipeline Flowing?
In my last post, I hope I convinced you WHY you should consider starting a mid-level donor program. Currently, nonprofit donor-base pipelines are clogged up with donors who are giving significantly; they are on their way to becoming major donors, but nonprofits are...Specifics Make a Difference in Major Donor Giving
You know it’s true – you will be more successful if you have something specific to present to your donor. But Jeff and I hear over and over, in most every nonprofit we visit, that program specifics are hard to come by. If it’s not the program people, then it’s...When Qualified Caseload Donors Become UNqualified
You’ve done everything right. You’ve accepted the major gift principle that not all donors who meet a financial metric will want to relate to you. You’ve laboriously gone through a larger list of donors who meet your major gift criteria, and you’ve qualified a group...Commitment and Consistency: #3 of Six Principles of Influence for Fundraising
You know what a wonderful experience it is to be with someone who consistently keeps commitments. You also know how frustrating it is when someone says they will do something, and then you never hear a peep out of them. This area of commitment and consistency is...Are Your Donors Stuck?
At Veritus, before we start working with any client we look at their data. Mainly we’re looking at donor retention (donors who continue to give year over year) and value retention (the amount of revenue that is retained from the same donors year over year). But there...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
