How to Qualify Donors: What’s the Objective?
In just the last day I have received four unwelcome offers: Attention: we are buying and selling laptops Try us for a month. No contracts. Great leads Discover our April edition… 300,000 businesses reveal their top reasons for using our service. You must experience...
How to Qualify Donors: An Introduction
“The donor won’t even return my call, and I am so frustrated!” said the MGO. When we checked to see why, it was not surprising to find that a majority of the donors on this MGO’s caseload did not want to connect. Why? Because the donors on this caseload (like...
What Do Your Donors Experience? Part 2
In my last post, I talked about what it meant to have a strong brand for a non-profit. It’s giving your donors a great experience. Not just when they become a new donor to your organization, but all through their relationship with you, to become major donors and...
What Do Your Donors Experience? Part 1
I was recently at a conference where my colleague, Jeff Nickel from TrueSense Marketing, was giving a presentation on what it means to have a strong donor brand and how that eventually leads to major and planned gifts. He started the presentation by asking “what is a...
Seven Keys to a Successful Major Gift Program
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Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
