Why Donors Are Giving Less
It’s a fact: here in the United States donors are giving less. And Jeff and I suspect that this is happening in other countries as well. There is one major reason for this… but first, the facts and the research. In a December 27, 2016 article in The Atlantic, Alexia...
MGOs Will Leave If You Give Them Unrealistic Goals
Third in the series Six Reasons Your MGO Will Leave Your Organization When speaking of fundraising goals, we’ve heard it all: “Look, just add 15% to what you got last year, and we’re good to go!” “It doesn’t matter that you got that one-time gift of $100,000; we need...
The Role of a Story in Major Gifts
I wish DODs, VPs of Advancement, CEOs and Executive Directors had the courage and the money to hire a Manager of Stories as a full-time position in their organization. You might be laughing as you read this. “A Manager of Stories, Richard? Really?!?” you might say....
Listening to Donors Is Not What You Think It Is
I have to admit that I am not a good listener. Actually, I listen well IF the subject interests me; then no one listens better than me. But listening in general is not one of my strengths. So I constantly have to practice to make myself respect those around me and...
The Path to a Very Large Gift from One Donor
Here is a perfect example of how awareness builds into major giving. This story was sent in by a friend of ours in response to my series on “Relational Steps to Getting Meetings.” I have disguised the specifics in order to protect the identity of the university and...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
