The Positive Effect of Human Touch in Major Gifts
The effect a MGO has on a donor is enormous, when the donor moves from direct mail communications only to being cared for by a live, warm, caring human being. This effect is one of the least appreciated and valued economic realities of major gifts.Most people think...
Engage Your "C-list" Donors
A few years ago the comedienne Kathy Griffin had a reality show called “My Life on the D List.” Essentially she made fun of herself as a non-“A-list” celebrity and the lack of respect those celebrities get from the public. It was a funny show, but there were many...
Don’t Chase the Shiny Object
Every day I talk with CEOs, EDs, Directors of Major Gifts and Development Directors about the health of their major gift programs. In almost every instance, they each tell me something like this: “Well, our big problem is that we don’t have enough major donors. If you...
Keep Telling Your Donor “You Made a Difference”
“How come I can’t get them to tell me how they used my money?” the donor asked. That one question alone captures a huge problem in fundraising – a problem you can do something about in your major gift program. In the 40 years I have been involved in fundraising, I...
Why Your Donor Will Give Again
“I don’t understand why the donor stopped giving,” the MGO said. “They seemed so interested in what I had proposed last year. They gave, but they have been silent ever since.” Stop and analyze each part of this statement: I don’t understand why the donor stopped...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
