Don’t “Mine” New Donors, “Mind” Your Current Donors
When we evaluate a non-profit’s major gift performance, we really zero in on two things: value retention (caseload value in terms of dollars retained year over year) and donor retention (number of donors on a caseload that continue their giving year after year). What...More Non-Profits Will Value Donors as Partners: #1 Trend to Watch in 2015
There are going to be some changes this year that will be good for donors and bad for unenlightened managers and CEOs of non-profits. As Jeff and I have looked at the fundraising landscape with a particular focus on major gifts, we have identified four trends to watch...Donors Need to Make an Impact: Outrageous Donor Service, Part 5
There is a bit of discussion going on about why people give. Some folks believe that many donors give just for the tax benefit or to secure standing in the community or to repay a friend who gave to their cause. In other words, these folks will say, some people give...Donors Need to be Thanked: Outrageous Donor Service, Part 4
Several months ago Bloomerang published this graphic showing data from a study called the Fundraising Effectiveness Project. Much of the information on here is known to most of us – namely, that donor retention is pretty low. But there were two pieces of information...It Starts With YOU: Outrageous Donor Service, Part 1
I had a frustrating experience last week that reminded me how easy it is to forget that we serve others. The experience got me thinking about donor service and the six things you, as a MGO, should watch out for in your relationship to the donors on your caseload....TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
