You Can’t Have an Empty Store
You can’t have a successful retail store without a product to sell. You could have the world’s greatest logo, tagline, and storefront. All the window dressing to entice the customer to come in and buy your product. But that is not enough. You must have the goods...
How to Persuade a Donor to Give More
“How do I ask a faithful donor to give more?” It’s a simple question and, certainly, pertinent to the MGO’s and PGO’s goal to secure more net revenue for programs and services. But even though the question is simple and straightforward, the answer is more complex and...
Donor Fatigue Is a Myth
It’s amazing to Richard and me the wild stories non-profit leaders and fundraisers make up in their heads about why donors aren’t giving. It’s like you’re trying to develop excuses not to go out and fundraise… and you’re a fundraiser! I’ve been in fundraising over 30...
How to Think about Single vs. Multi-Year Asks
“Let’s see. Should I ask for a single gift or a multi-year gift?” This is the question posed to Jeff and me and our team almost every week. Often, it’s the struggle of how to balance multi-year larger campaign solicitations with the need to be asking donors for their...
Giving the Wrong Gift to a Donor
I’ve experienced it many times. So have you. A well-meaning person in our lives comes to us with a lot of energy and excitement about the wonderful thing they’ve acquired for us. They hand it to us – it might be wrapped or in a bag – and they wait, excitedly, to see...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
