Major Gifts is a Long Game: Chasing a Quick Win Will Lead to a Loss

Major Gifts is a Long Game: Chasing a Quick Win Will Lead to a Loss

A while back, one of our Client Experience Leaders (CEL) at Veritus was talking to a major gift officer she was coaching. The MGO felt adamant about asking a certain donor for a $100,000 gift. But our CEL plead with the MGO to not ask for the gift because the MGO had...
Your Donor Says No… What Then?

Your Donor Says No… What Then?

We’ve all had it happen. You’re meeting with a donor to talk through a proposal for a major gift. When you ask for the gift, the donor says “no.” It can be disheartening to hear this, but objections from donors are actually gifts that help you stay aligned with what...
Do You Know What Your Donors Actually Care About?

Do You Know What Your Donors Actually Care About?

Most of what you’re telling your donor, they do NOT care about. Your annual fundraising goals. The new building you need to buy or rent. The money you need to hire additional staff. Your overhead percentage. The number of offices you have or counties or countries...