by Richard Perry and Jeff Schreifels | Sep 20, 2019 | Database, Excel, Marketing Impact Chart | Discipline, Moves Management, Planning
No one would actually say that out loud. But in their heart, they just don’t feel like making the effort to do the planning that is necessary for major gift success. Take our Marketing Impact Chart (MIC) for instance. It’s the central document in a MGO’s life that...
by Richard Perry and Jeff Schreifels | Sep 13, 2019 | Passions and Interests, Plan for every donor | Discipline, Goal-setting, Planning
“Why do I need to have a goal for every donor on my caseload?” the MGO asked. “And how does that fit with your philosophy that major gift fundraising is not about the money?” Good question. First, it’s important to note that there’s a dual purpose for every donor on...
by Richard Perry and Jeff Schreifels | Sep 24, 2018 | Anxiety, execution | Discipline, Performance, Planning, Self-care, Stress
Typically, a lot of anxiety starts to build up in you this time of year. If your major gift portfolio is like those of most of your colleagues, anywhere from 60-80% of your revenue comes in during the last three months of the year. That brings on a lot of pressure to...
by Richard Perry and Jeff Schreifels | Sep 10, 2018 | Designated Gifts, Restricted Giving, Strategy | Asking, Discipline, Philanthropy
The donor tells you that your organization will receive a sizeable gift from him. But there’s a problem – there are strings attached. What should you do? I’ll get to the answer in a moment. But first, let me tell you what happened last year to a client of ours. The...
by Richard Perry and Jeff Schreifels | Aug 31, 2018 | Managing Up, Planning, Proactive Managing | Discipline, Leadership, Management
As a major gift fundraiser, you may be asked to manage the donor portfolio of your manager, CEO or ED. In order to be effective, you have to have the ability to “manage up.” Managing up means that you are working with your CEO, ED or Director of Development to help...
by Richard Perry and Jeff Schreifels | Apr 30, 2018 | Curiosity, Stories | Discipline, Passions and Interests, Relationships
Why does your donor love your organization so much? Have you sat down with your donor and really listened to her answer? If she said something like, “well, I just think you do a great job,” did you dig deeper to find out her true motivation? When I’m talking to...