The Answer is Found in the Middle
When I visit with non-profits and I sit down with the major gift team, I rarely (if ever) hear about or see anyone from the direct-response (annual fund) team. And when I used to work for a direct-response fundraising agency several years ago and we had client...How to Create a Mid-Level Program
When Richard started Veritus Group, and I later joined him, we started out working with clients on creating, building and managing only major gift programs. But after several years, we began noticing that our clients still had a problem with their donor file that was...What to do with “Tweeners”—The Overarching Principles
Okay, so a quick review. “Tweeners” are those donors who give more than the average direct-response donor yet not quite enough to consider them a major donor. Currently, they’re in your direct-response or annual fund (you know I hate that term) program and their...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
