Creating a Mid-Level Program Forces You to Become Donor-Centered
If you’re worried that your development team is more concerned with the revenue of their own department versus what is best for the donor, one way to turn that around is to create a mid-level donor program. Here’s what’s happening today in many non-profit fundraising...
Can Direct-Response and Major Gifts Work Together?
A question that Richard and I often get from development directors and MGOs is whether or not caseload donors should get regular direct-response appeals (mail and email) just like the rest of the donor file. Our answer is always: Absolutely. Okay, so I heard a lot of...
What Would You Call the Annual Fund?
Last week I wrote about two words that I think are misused: prospect and annual (as in annual fund). If you haven’t read that post, read it now before continuing. In that post, I essentially said that we object to using the word “prospect” when someone talks about a...
What Veritus Has Learned About Mid-Level Programs
Do you have a mid-level donor program? If not, are you thinking about starting one? Before you do, we want to pass on some important things we’ve learned in the last three years, so that your program can be the best it can be. The whole reason Veritus Group even got...
We Are All Connected
For the majority of my fundraising career I worked to help non-profits raise money through direct-response marketing. I loved it. I loved the discipline and the creativity about it. Mainly, I loved realizing the almost instantaneous results. That is the beauty of...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
