How Mid-Level Can Partner with Direct Response
Now is the time to start building your annual mid-level communication plan. Does that thought overwhelm you? Is it stressful to think about how you’re going to get all the content created for the year’s plan? If you’re nodding your head yes, you’re not alone. As...
Why You Need to Build a Partnership Between Direct Response and Major Gifts
Back in October, we hosted a live Q&A where we invited Steve Harrison, President of CDR Fundraising, and Jennifer Miller, Executive Creative Director of Moore, to join our team and discuss how direct response and major gifts can partner together to engage your...
The Balancing Act of Year-End Outreach in Major Gifts
Your hands ache from writing “We couldn’t do this work without you,” on hundreds of cards. The papercuts on your fingertips sting as you shovel another handful of Fritos into your mouth, desperate to keep your strength up to stuff more envelopes. The stacks of...
Don’t Stop Sending Direct Response Appeals to Your Major Donors
A question that Richard and I often get from development directors and MGOs is whether or not caseload donors should get regular direct response appeals (mail and email) just like the rest of the donor file. Our answer is always: Absolutely. Don’t stop sending...
How to Double a Major Gift
People love a good deal. Whether it’s a significant discount, a “buy one, get one free” or “double your money,” offer, we just can’t overlook it. This is also true for donors. When I worked at a direct-response agency for many years, the single most effective tactic...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
