The Case for Fundraising Metrics That Actually Matter
Something that has been irritating me lately is that I’m hearing how non-profits, worried that 2023 was not as good financially, are going back to using old metrics to “manage” frontline fundraisers. It seems that we cannot learn from the past, so we have to continue...
Find the Planned Gifts Buried in Your Database: How to discover millions of dollars in gifts you didn’t know were there
If you have a data set of 10,000 donors who have been giving for at least ten years and have made a gift within the past three years, I’d bet you have about 67-81 donors (with an average of 74) with a planned giving value of between $2.9-5.2 million! You may look at...
How a Mid-Level Program Can Save Major Gifts
If you’re looking to grow your major gifts program, you need to establish a strong pipeline of donors that spans from new donor acquisition through major and planned gifts. But oftentimes, there’s not a smooth flow of donors from one level of giving to the...
Who Sets Donor Strategy?
There seems to be confusion from leaders and managers about who should be creating the strategy for how you, as a major gift officer, should be cultivating, stewarding, and soliciting your donors. Just this past week, several development directors tried to make the...
Use the Power of University Research and Data Departments Wisely
Fourth in a 5-Part Series: Great Opportunities at Universities About a year ago, I was conducting an intense one-day training for a large university on the west coast for all their MGOs and development staff. The first part of our training was centered on our...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
