Do I Have the Right Donors? Must-Answer Question #2
Second in a Series: 6 Questions Your Major Gift Plan Must Answer Just because a group of donors has given you large gifts does not mean that you have the basis for starting a major gift program. In fact, I recently read a plan where the leader of development built the...
Qualify or Cultivate? You Can Do Both!
If you’ve been reading our blog for any length of time, you know that Richard and I continually preach that your portfolio should only have qualified donors in them. Again, qualified to us means, in addition to meeting an amount-given threshold, the donor has actually...
No Giving is a Clear Signal
Several months ago, Jeff and I were asked the following question: “What is the best way to communicate with someone who hasn’t given to the organization in over three years?” The answer: do NOT communicate at all. Instead, look for other donors in your file who ARE...
Help Donors Find the Right Home
The books on 2018 should be closed. This is a great week for you to take time to evaluate the 2018 performance of your portfolio. Remember, your strategy is to continually increase the value of your caseload over time, so that you’re working with the most productive...
The Major Donor Right in Front of You
Do this one thing this week. Find a loyal volunteer who you know has the capacity to give a substantial gift to your organization, and sit with them and ask them “why?” Why do they choose to spend time at your organization, rather than use that time some other way?...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
