The Bombarded, Assaulted MGO/PGO
Let’s face it. These are different and difficult times for front-line fundraisers like MGOs and PGOs. They’re difficult mostly because the insiders in their organizations are behaving badly. Not the donors. The insiders. Let me explain. Some managers and leaders are...
Damaging Crisis Statements and Actions
There are two things happening out in the marketplace right now that are damaging to donors and philanthropy in general. First, some consultants/fundraising agencies and some philanthropy media are spreading the word that a majority of non-profit leaders are reducing...
Don’t Ask on Every Visit
“There’s no point in visiting a donor if you’re not going to ask for a gift on that visit!” So said the manager in the non-profit. And he’s dead wrong. That’s the worst thing you can do. Because it shows that all you care about is the money – that the only reason...
Keep Your Asks General – Expect Less from Donors
It’s an amazing dynamic when you can stop and see the logic of it. I’m talking about how the lack of specificity in fundraising suppresses and diminishes giving. But so many managers and leaders miss this point. And Jeff and I don’t understand why – because it’s not...
How to Double a Major Gift
People love a good deal. Whether it’s a significant discount, a “buy one, get one free” or “double your money,” offer, we just can’t overlook it. This is also true for donors. When I worked at a direct-response agency for many years, the single most effective tactic...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
