Who Are You Presenting to Your Donor?
You’ve done all the research. You’ve figured out your donor’s passions and interests and you’ve created an offer you feel your donor wants to invest in. Leading up to your solicitation meeting, you’re rehearsing your ask. Even as you prep for a permission-based ask,...
Giving Patterns Can Be Changed
There’s something about a pattern that is familiar and comforting. It’s known. And it’s generally dependable. Plus, you don’t have to think about it very much. It’s just there. And oftentimes it’s really good. Like the pledge your donor has made. That $50 a month, or...
How to Think about Single vs. Multi-Year Asks
“Let’s see. Should I ask for a single gift or a multi-year gift?” This is the question posed to Jeff and me and our team almost every week. Often, it’s the struggle of how to balance multi-year larger campaign solicitations with the need to be asking donors for their...
Scarcity: #4 of Six Principles of Influence for Fundraising
I grew up overseas in a country where scarcity was the norm for many people. The effects of that on my psyche are still with me today. When anything becomes scarce, I start to panic. My wife routinely smiles knowingly when I buy extra supplies of everything from paper...
Commitment & Consistency: #3 of Six Principles of Influence for Fundraising
You know what a wonderful experience it is to be with someone who consistently keeps commitments. You also know how frustrating it is when someone says they’ll do something, and then you never hear a peep out of them. This area of commitment and consistency is...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
