by Richard Perry | Aug 7, 2024 | Bold Asks, Courage, Donor Capacity, Donor Motivation, Donor Research | Asking, Fundraising, Passions and Interests
“I just couldn’t do it!” That’s the response we get from many frontline fundraisers who just cannot ask for the big gift even when the donor has the motivation and capacity to do so. And it boils down to one reason. The fundraiser thinks it’s about the money. You are...
by Richard Perry | May 22, 2024 | Asking, Courage, taking donors to the scene, Urgency | Asking, Donor Conversation, Focus, Mission
A repeated theme that Jeff and I, and our team of frontline coaches, come across in our work is summed up in the statement we often hear: “I know I am not asking my donors the right way and I can’t figure out why that is.” And that “right way” may be about the amount...
by Richard Perry | Mar 6, 2024 | Asking, Donor Communication, Fear, Permission-Based Asking | Asking, Communication, Donor Conversation, Motivation, Permission-Based Asking, Personal Development
You’re sitting across from the donor. You’ve already determined that an ask of $100,000 for the work she loves perfectly fits her capacity and inclination to give. But because she has given gifts in $5,000 increments for a total of $15,000 in one year, you’re...
by Richard Perry | Nov 17, 2023 | Asking, Fear, Frontline Fundraiser, Program Information | Asking, Fundraising, Major Gift Officers, Passions and Interests, Permission-Based Asking, Storytelling, Teamwork
The donor is giving $5,000 a year. She has the capacity to easily give $250,000, has the inclination, and has an expressed desire to connect more deeply with the organization. But the frontline fundraiser does not ask for more. Why? He is afraid it might offend her...
by Guest Contributor | Nov 10, 2023 | Dual Asks, major gifts, Planned Giving, Year-end Giving | Asking, Major Gifts, Planned giving
As the year draws to a close, you are likely gearing up to make the most of the year-end giving season. This is a crucial time to secure funds that will drive your mission forward. However, one strategy that often gets overlooked is the partnership between major gifts...
by Guest Contributor | Nov 8, 2023 | Donor-Centered, Increased Giving, Joy, Stewardship | Asking, Communication, Donor-Centered, Giving, Major Gift Officers, Relationships, Stewardship
OK, not as catchy as Katy Perry’s 2008 debut single, but hopefully it got your attention! One of the things we tell gift officers again and again is: don’t make decisions for your donors. Don’t let a comment from a year ago about giving or an offhand remark about the...