Membership Programs, Of Any Kind, Suppress Giving
Second in a three-part series: “Why Your Donors Aren’t Giving More” It’s always interesting to see how people react when Jeff and I assert that the annual fund, giving societies, and membership programs suppress giving. “How can that be?” someone will ask. And the...
Five Strategies That Suppress Donor Giving
“How can something so good and so effective actually suppress giving?” the development director asked. “I mean, everyone knows that these things work!” That was the reaction of a seasoned fundraising professional to my comments that five commonly used fundraising...
The Ask is NOT the Same as the Annual Letter
You probably know by now that Jeff and I are unreservedly against using anything in fundraising that has the word or the concept of “annual” in it. A letter, a campaign, a mention, even a thought. As we’ve said many times before, the word “annual” shouldn’t be in the...
Early Gifts – Year-End Worry
“We’re finding that donors are willing to make their gifts earlier this year to help with this crisis, but we worry about the impact on our budget and cash flow at the end of the year. Any suggestions?” That’s the question that recently came in from one of our webinar...
Get Rid of the Word ‘Annual’
It’s an old way of thinking. It’s an old paradigm. It’s out of date. It’s strategically wrong. Flawed. It should not have any place in your brain or in your dealings with donors. I’m talking about the word “annual.” It’s time to get rid of this word and the thinking...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
