You Can’t Have an Empty Store
You can’t have a successful retail store without a product to sell. You could have the world’s greatest logo, tagline, and storefront. All the window dressing to entice the customer to come in and buy your product. But that is not enough. You must have the goods...
The Ask is NOT the Same as the Annual Letter
You probably know by now that Jeff and I are unreservedly against using anything in fundraising that has the word or the concept of “annual” in it. A letter, a campaign, a mention, even a thought. As we’ve said many times before, the word “annual” shouldn’t be in the...
Donor Decreases Giving – What Do You Say?
It’s a punch in the gut. It makes your heart stop. You start to feel anxious. You know the feeling. It’s the one you get when you discover that your good donor is decreasing their giving. And you immediately begin to look for the reason. It’s funny how this all works....
If You Do This One Thing Right, Donors Will Respond to You
It’s a good question and one that’s often asked: “How do I get a donor to respond to me, even those already giving major gifts?” Well, the answer is simple and profound. I would sum it up in this truth: a donor will engage with you if what you have to talk about is...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
