by Richard Perry | Nov 11, 2024 | Overhead, Restricted Giving, Unrestricted Giving | Asking, Finance, Giving, Non-Profits
You are coming up on the biggest giving months of the year: November and December. And in other countries, where the giving cycles are different, you can apply the same principles I am writing about here. But this is an important time for major gift giving. And that’s...
by Richard Perry | Oct 21, 2024 | Bold Asks, Donor Offers, Major Gift Planning, Planning | Asking, Donor Offers, Fundraising, Giving, High Givers, Major Donors, Major Gift Officers, Planning
There were two events last month I want to tell you about. They are opposite. In one, the frontline fundraiser was ready. In the other, he wasn’t. And it was an opportunity lost. Context: Jeff and I and our team of frontline fundraising coaches are constantly telling...
by Richard Perry | Sep 4, 2024 | Curiosity, Focus, Relationship Fundraising, Self-Awareness | Donor Conversation, Fundraising, Major Gift Officers, Major Gifts, Non-Profits, Relationships
I was recently talking to the CEO of a large non-profit. She was very frustrated with her major gift manager because he could not, in her words “get his frontline fundraisers to manage their interactions with donors in the right way.” I pressed for more information....
by Richard Perry | Aug 7, 2024 | Bold Asks, Courage, Donor Capacity, Donor Motivation, Donor Research | Asking, Fundraising, Passions and Interests
“I just couldn’t do it!” That’s the response we get from many frontline fundraisers who just cannot ask for the big gift even when the donor has the motivation and capacity to do so. And it boils down to one reason. The fundraiser thinks it’s about the money. You are...
by Richard Perry | Jun 24, 2024 | Communications, Fundraising, Marketing, Volunteers | Communication, Fundraising, Marketing Plans, Non-Profits, Relationships, Volunteering
The subject of volunteers in the non-profit fundraising, marketing, and communication sector has been an interesting and troubling journey over my last 45+ years of doing this work. Interesting in that there has been a huge volume of volunteer talent that has been...