We’ve talked about it before – the incredible impact of a very low production video to enhance the relationship with your caseload donor.
Here is a great example from Frank Mumford, a MGO with The Salvation Army in Minneapolis.
Frank produces the video, then encloses it in an email with the following message:

Good Afternoon (Name),
I hope you are having a lovely week and are enjoying the sunshine today! I wanted to quickly share something you made possible. This morning, at our E. Lake Street Corps in Minneapolis, we held our monthly produce distribution, where people from all walks of life show up and can get food outside of their regular food shelf visit.
This is a life line for many. I had one woman tell me, “I am on social security, and no one out there really can help me; I can’t work, and I have no money. This food is all I will have and it is such a blessing that you make this possible. You are making sure that I don’t go hungry and I can’t thank you enough.”
Her story of being nourished is made possible because of you. Attached is a short video about the impact on a family. Video Link
Thank you,
Frank Mumford

This is powerful – and effective. And you can do this yourself. It doesn’t have to have all the fade-ins and logos that this video has, although that was easy to do. You can just get out your cell phone and video the scene at the program site and interview a person, then turn it on yourself and say thank you to the donor.
Focus on message and content rather than production quality. That’s what is important. Jeff and I have seen cell phone videos that are fuzzy and jumpy and have us in tears by the time we are done watching them. That is all you need. Try it.
Richard